08. Text Logo

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Text Logo Design
mobil.jpg gapLOGO.jpg cnn.jpg amazon11.png
http://mentalfloss.com/article/56315/most-famous-brand-every-state

Part I:

Text logos are different that symbol logos. A text logo uses only letters to make up the design and there is no need for symbols. Certain fonts are ingrained in out minds and we associate only those fonts with certain things. Search the Internet and find a text logo that you love! Save it into your folder and upload it onto your wiki page with a 50 word description about why you find it aesthetically appealing.

Class Challenge:
http://www.sporcle.com/games/xxDUNE/fabulous-fonts-ii

Part II: Brainstorm Digitally

You are going to make a text logo for your social issue/cause. You will have to come up with what your cause is called? What type of font is used? What color scheme? You have already done the brain storming so the perfect font hunt is on!
InstructionsInitialLogoDesign.doc

  1. Start with a new print document that is 8.5 x 11".
  2. Then type your social issue title 4 times with 4 different fonts, select the font that goes best with your issue? delicate? heavy? thin?
  3. Then pick your favorite font and click on type>create outlines (you will now see the anchor points)
  4. If you then go to Object>ungroup (you can now move letters individually)
  5. Move the letters around and work witht text logo that best represents your style as a designer.
  6. Select the best 2 designs and elaborate on them…so then you have a total of 4 designs.

BlakelyLogo.jpg

Part III: Partner Critique
  1. Find another classmate who is also finished.
  2. Complete the critique form about their 4 designs.
  3. discuss their designs and explain your comments.
  4. Listen as they critique your work and make changes where necessary.
  5. Upload the final logo to your wikipage with an artist statement that describes how the design symbolizes your social cause.

3by3blakelylogo.jpg



IV: Text vs Symbol Logo... or both
Promotional or Professional Package

  1. Decide which logo is more successful for your topic.

  1. Import the design into professional or promotional package.http://vimeo.com/36798215
    Professional Package.ai

    Promotional Package.ai
  2. Print to #8550, make sure to change the scale of the printer to print onto the 11x17" paper.

Objectives:
  • Students will create a logo that symbolizes a false company/product that supports helping a social issue.
  • Students will understand how fonts can be a logo
  • Students will import designs into a professional or promotional package.
  • Students will complete a practice lesson on drawing with tools in Adobe Illustrator.
  • Students will use Adobe Illustrator to design and produce a logo for the same product or company.

Tips:
  • Remember to select “Type” and select “Create Outlines” before you submit your piece so that your text is locked.
  • Most usable fonts for design: Arial Black, Arial, Courier, Courier New, Veranda, Impact, Trebuchet MS, Georgia, Times, Times New Roman, Lucida, Universe, Century Schoolbook, Helvetica, Palatino, Century Gothic, Book Antiqua, Avant-Garde, Bauhaus, Tahoma